The Top 11 Reasons Most Attorneys Don’t Do Marketing

1. Attorneys are trained skeptics.

Marketing requires faith and patience. Attorneys like to prod and poke a marketing effort until they can prove to their great satisfaction that there is no way it can work.

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2. Attorneys love to argue.

Most lawyers are smart. When it comes to embarking on unfamiliar enterprises, like marketing, they find it difficult to “be stupid” and benefit from the wisdom and experience of other experts.

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3. Attorneys are risk-averse.

The most prudent (and safest!) advice attorneys give is, “Don’t do it!” They live in a universe where mistakes result in liability, malpractice and large judgments. In marketing, mistakes are a necessary part of growth. Taking and managing risk are essential elements of marketing and growth. Attorneys like contracts and guarantees.

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4. Attorneys often know little about business.

Law school offered no courses on being business-owners. Any high school business student knows that marketing is an important and mandatory part of any business. This comes as a shock to attorneys who often conceive of themselves as belonging to some sort of 19th century guild. Attorneys were educated in an anti-marketing culture. They learned that they were in a “profession” where refi ned ladies and gentlemen did not make unseemly efforts to secure business. Such people were “ambulance chasers.” (The practice of law is a profession, but that practice takes place within a business entity called “a law fi rm” – subject to the laws of economics as any other business).

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5. Attorneys fixate on costs.

Most attorneys hate it when a prospective client plops themselves down in the lawyer’s offi ce and starts with “What’s all this going to cost?” Yet, that is the first question the attorney asks about marketing. Focusing on costs causes paralysis. Owners of law firms must focus on revenue generation and driving the top line.

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6. Attorneys like to dither.

High “fact-finders” on the Kolbe Index, they like to analyze things. They want to do extensive due diligence. They want to consult with all their colleagues. They enjoy thinking about action more than taking action, with its attendant risks. But action conquers fear. Life rewards action and punishes inaction. Fortune favors the bold.

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8. Attorneys lack perseverance.

If attorneys do get around to trying some form of marketing,
any bump on the road will throw them off. And there are always bumps in the road. Attorneys get excited about a new marketing program, and throw themselves into it passionately. Then after 45 days or so, life happens. A big case blows up. One of the kids gets sick. A check doesn’t come in. The marketing didn’t produce instant riches. The attorney decides he or she made a big mistake and gives up.

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9. Attorneys are uncomfortable with the idea of making money.

Most attorneys are motivated by a desire to serve people. Most subscribe to some form of the Judeo Christian ethic which is full of mixed messages about the pursuit of wealth. Most are conflicted, if not filled with guilt, about the profi t motive. Many secretly think that what they do is not worth the fee they charge, since it does not involve hours of hard, physical labor. These attorneys might be more motivated if they were to think about marketing and growth as “being able to serve the greatest number of people” rather than “making more money” or “being more successful.”

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10. Attorneys define themselves as attorneys — not as owners of a law firm.

This is the single most important error, and it is a contributing factor in all the others listed here. Attorneys do not understand that these are two completely different roles that require two completely different mind-sets and two completely different sets of skills. What attorneys believe to be their greatest asset (their skill at practicing law) is actually their greatest liability. They are too busy working in their business to work on it. In order to grow a practice and succeed, it is necessary for attorneys to conceive of themselves first and foremost as the owner of a business called a law firm, and only secondarily (if at all) as a practicing attorney.

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11. Attorneys are obsessed with what other attorneys think of them.

In no other business does the owner worry about how competitors esteem him or her. Attorneys are often afraid to make the slightest marketing effort for fear of being thought to be “undignified” or “overly aggressive.” Let me assure you that the owner of a lamp store does not care what the owner of the competing lamp store thinks — about anything.

The Role Of a Reputable Accident Attorney

All accident attorneys are not created equal. Some attorneys may be very effective in general aspects of negligence claims, and have little experience with some specifics. Accident claims are all unique in case particulars and personal situations, with determination of punitive damages needing evaluation. Compensatory damages for property can be relatively simple, but personal injuries often include a “pain and suffering” component. Calculating an appropriate punitive remuneration amount can be complicated, so it is important to retain an accident attorney with a solid track record.

What is Reputable?

Obviously, a reputation can be established in multiple ways. Some attorneys will not take cases of a particular type, and states are reluctant to certify attorneys in specific areas of law. There are still a few indicators of attorney experience and effectiveness. Many attorneys rely largely on personal references from clients, and this may be the most effective method of advertising. Merely choosing an accident attorney based on a single advertisement may not be advisable.

Reputable attorneys will often be registered with state legal associations, such as Super Attorneys, and some state professional associations certify trial attorneys. Any professional certification indicates respect among their peers, and is always a positive. The Internet is an excellent source of information regarding solid attorneys provide: some sites provide a matching service between clients and attorneys, whilst other sites offer reviews from previous clients allowing you to make a more informed choice over who to hire. Always remember it is important to choose the right lawyer for your case who has your interests in mind and do a comprehensive analysis.

What Does An Accident Attorney Do?

Retaining the right attorney can make a big difference in the value of a case, especially if a specific attorney is willing and able to present case evidence in a method that maximizes the client’s financial benefit. Good accident attorneys leave no stone alone in an assessment of possible negligent parties in an accident. Claims are always assessed for compensatory and punitive damage amounts, and the courts will routinely assign percentages of fault in cases with multiple respondents.

An experienced attorney will file claims against all negligent parties, both physical injury and property, and use similar values to illustrate the request for reasonable remuneration. Many times a settlement is negotiated to prevent the insurance company or responsible party from admitting guilt, so negotiation skills are crucial. A solid attorney knows how to leverage this situation.

Negotiation Skills

All accident attorneys understand the basics of filing an injury claim, as some cases indicate clear lines of negligence and fault. The real skill for an attorney is in the negotiation process, especially if the primary responsible defendant has financial resources that may be attainable beyond insurance coverage. Insurance polices all have monetary caps, and their coverage responsibility stops at the cap. That is not necessarily true for individuals with additional resources in cases that calculated higher in damages. Furthermore, when multiple negligent respondents are involved, the total amount of the claim may be settled significantly higher with an attorney that is skilled in multiple and simultaneous negotiations.

Reputable attorneys clearly earn their reputation, regardless of what it may be. It is important for each claimant to choose an attorney that is right for the case, with a reasonable amount of research. Location of the case and the attorney’s familiarity with the local court system can be a good place to start, as this indicates that the attorneys may actually know the judges and local court policy.

Attorneys who maintain good working relationships with court management can be an advantage in cases that may require unique motions. Never hire an attorney on a hunch. Always get some solid information first.

Should You Create a Power of Attorney?

There are some few exceptions as the right to get married or vote. As an individual and principal you can grant unlimited power known as a general power of attorney.

The attorney-in-fact generally can only carry out an action if the individual and principal can exercise the same power. This stops the attorney-in-fact from acting when the principal is incapacitated. If an individual is unable to sign a contract the attorney-in-fact is also unable to sign a contract for the principal. But if you have a Durable Power of Attorney the attorney-in-fact is allowed to execute the powers granted by the principal even after the principal becomes ill.

At the Time of Death A Power of Attorney Ends

Whether you have a Durable Power of Attorney or you do not, at the time of death all power of attorney ends. If the individual and principal has granted attorney-in-fact rights to perform certain tasks, upon death all those rights are terminated.

How A Power of Attorney is Revoked

As long as you are alive you have the power to revoke the power of attorney. To revoke the power of attorney you must contact your attorney-in-fact that the power of attorney has been revoked. You can also detail at what date the power of attorney will expire.

A Springing Power of Attorney

A power of attorney can be designed to spring into effect if you become disabled or at some predetermined time or event. This is a springing power of attorney. The springing power of attorney prevents your attorney-in-fact from using the powers while you are able to take care of them yourself.

The attorney-in-fact must prove that the individual where your powers are concerned is in fact disabled and can not perform the tasks needed. You will need a written document from the physician or hospital that you are incapacitated.

It should be a current document and not several days old or it could be questioned as to whether you are still ill or disabled. So to save yourself, added turmoil, and be required to furnish a more current document take care of it the same day.

Instant Power of Attorney

Your powers of attorney can become effective immediately, as soon as it is signed, This is the type of power of attorney people use when they will be in another country for a long period of time and will not be available to handle such matters. It is generally a durable power of attorney that will expire in one year. You can also have provisions built into the powers of attorney will you can extent it. If you become incompetent or ill when the power of attorney expires, and you’re attorney-in-fact or agent, will need to go before the court to get approval to continue.

Medical Decisions

When you have a durable power of attorney it can be used to allow your attorney-in-fact the power to make medical decisions in case you become incapacitated. Most individuals have separate power of attorneys for medical and financial affairs. Sometimes the same person handles both powers of attorneys.

How to Choose your Attorney- In-Fact

Since this is one of the most important documents of your life it goes without saying it should be the most trusted of people with impeccably credentials who understand your wishes And how to handle your business. One other thing to bear in mind is when you give someone this power they have the ability to do as they wish, and may not follow your instructions. That’s why you must be very careful. When it comes to money sometimes people do things for their own interest. Your attorney-in-fact is a fiduciary. Which means that they are there to manage your assets to help you, and not themselves. The person you choose will be called under difficult circumstances. So generally it will be a family member or a close friend and sometimes an attorney you trust and respect. If you do not have a power of attorney in place it will fall to the laws of the state.